White House Black Market began in 1985 as a single, tiny neighborhood boutique in Baltimore, Maryland called The White House, which offered unique, individual collections of fabulous clothing and accessories in shades of white and ivory. Expanding on its original theme, it opened Black Market in 1995, and in 1997, combined the boutiques into one concept, and White House Black Market was born.

Throughout everything, its passion has always been to make women feel beautiful. And its clothing remains a symbol of the honest simplicity of black and white, and the remarkable individuality of the different styles it builds from it.